HUMAN Brand / 2016
HUMAN is Print Syndicate's flagship brand, targeting millennial trendsetters and pop culture nerds with a bold sense of humor. HUMAN features printed clothing, accessories, and home decor for a broad range of specific niche audiences from quirky cat lovers to feminist mermaids. HUMAN was my primary brand at Print Syndicate as its popularity grew from a handful of viewers per day to an audience of millions.
COLLABORATORS Co-Designers Colleen Clark & Danielle Verner | Copy Jason Grimm | Photography Olivia James | Logo Darian Shepherd
EXCERPTS FROM 2016 BRAND GUIDE (designed & directed)
ABOUT US PAGE MOCKUP (designed & directed)
DESKTOP SITE (directed & designed content)
BRANDED POLY MAILER BAG, POSTCARD, GIFT CARD, & STICKER SHEET (directed)
BRAND PHOTOGRAPHY (directed & edited)