Inclusive Excellence Campaign / 2021

To help create a community that values diversity, The Ohio State University’s Office of Student Life Residence Life department launched its Inclusive Excellence program, targeting student and staff. The director of the program proposed the brilliant idea to feature quotes from Residence Life team members, highlight words that included “IE,” the initials for the program. The Student Life Marketing team was challenged with bringing the campaign to life.

• Concepted campaign aesthetic

• Collaborated with marketing specialist, client, and photographer to produce a series of digital screen graphics, printed posters, and social media assets

Photo credit: Jim Bowling Photography

Instagram story graphics (designed)

Digital screen (designed)

11x17” poster series (designed)