ThreadSetters / 2014

ThreadSetters.com launched in November 2014, targeting artistic, adventurous young women. Amidst preparing 3 other brands for the holiday marketing season, my team and I accepted the monumental challenge of launching this ambitious brand in under 3 months - scouting and hiring models for the first time, shooting product photography for an entire line of new products, and creating our most cohesive brand identity to date.

COLLABORATORS  Logo & Typography  Sean Gorant  |   Photography Olivia James

HOMEPAGE MOCKUP / designed

MODEL PRODUCT PHOTOGRAPHY (directed & edited)

PRODUCT PAGE MOCKUP (designed)

PAGE HEADER BANNERS (designed)

PROMOTIONAL TOTE BAGS custom-made in ThreadSetters brand color by Work+Shelter, an ethical outsourcing solution where women in India receive job training and earn a fair wage (directed)

PROMOTIONAL ASSETS (designed & directed)