LSS CHOICES / 2016

The challenge

With 2000+ visits per day, the LSS CHOICES for Victims of Domestic Violence website plays a vital role in the Columbus, Ohio area, providing options to persons experiencing intimate partner violence and raising funds for the service. In preparation for a major fundraising campaign, CHOICES sought a refresh of their brand and website.

The solution

I developed a brand identity system and completely updated the website for the first time in 7 years to a responsive theme. CHOICES launched a grassroots community campaign in July 2016 to raise $15.3M for a new shelter to replace the Columbus area's only domestic violence shelter, using billboards, posters, large-scale print and digital ads.

ANIMATED DIGITAL ADS IN DOWNTOWN COLUMBUS (designed) |  NOVEMBER 2016

CAMPAIGN LANDING PAGE (designed & developed in Wordpress)

WEBSITE HOMEPAGE (designed & developed in Wordpress)

BRANDED CAMPAIGN LAUNCH COOKIES!!! :)  |  JUNE 2016  /  Sponsored by the Columbus Foundation