Sweet Carrot Menu / 2017
The challenge
The unique, layered comfort food at fast casual restaurant Sweet Carrot is delicious, but it is SO unique that new guests struggle to figure out how to order it.
The solution
A menu design with carefully thought-out visual hierarchy to clearly guide the guest through each step of the entrée-ordering process. Fresh photos help guests understand what to choose. And plenty of room for sides, snacks, and dessert, of course.
COLLABORATORS Creative Director Mynte Design Co.
Photography by Rachel Joy Barehl
Gate-fold menu digital printed on 12mil poly paper