LSS Annual Report / 2016

The challenge

Annual reports are one of nonprofits' most effective fundraising tools. The challenge for the 2016 report for Lutheran Social Services was to deliver the powerful message of the year's impact while keeping printing costs to a minimum.

The solution

I proposed the theme of "Restoring Lives" and connected that message to the organization's 4 most impactful services. I also proposed highlighting that an impressive 88% of donations are used to help people in need. 

8.5" X 5.5" BOOKLET